ADNOC: Internal Organisation Playbook

UI/UX

A bespoke internal playbook that turns organisational complexity into a clear, practical digital workspace for faster alignment, better adoption, and everyday use.

(01)

(Read More)

Small Team. Massive Impact.

(01)

(Read More)

A more usable internal system for the people who keep a complex organisation moving.

(Opportunity)

Internal platforms often fail when important guidance is difficult to find, interpret, or apply. The task was to turn a dense organisational framework into something people could actually use.

(Creative Direction)

We designed for momentum: a structured information model, clearer content hierarchy, and an interface that makes the next useful action feel obvious rather than overwhelming.

(Architecture)

Complexity, made navigable.

A modular content framework organised guidance, templates, and supporting resources into a system that can scale across teams without losing clarity.

(Outcome)

A practical internal destination that supports stronger alignment by making the organisation’s essential playbook easier to access and act on.

(02)

(Process)

Creative decisions, made visible.

(02)

(Process)

Behind the work

A closer look at the thinking, constraints, and craft that shaped the final experience.

(Challenge)

The challenge

Turn a dense internal framework into a digital resource people can find, understand, and use in the flow of their work.

(Challenge)

The challenge

Turn a dense internal framework into a digital resource people can find, understand, and use in the flow of their work.

(Challenge)

The challenge

Turn a dense internal framework into a digital resource people can find, understand, and use in the flow of their work.

(Concept)

The concept

Create an interface that behaves like a confident guide — calm, structured, and focused on making the next step easy to identify.

(Concept)

The concept

Create an interface that behaves like a confident guide — calm, structured, and focused on making the next step easy to identify.

(Concept)

The concept

Create an interface that behaves like a confident guide — calm, structured, and focused on making the next step easy to identify.

(Execution)

The execution

A clear information architecture, reusable page patterns, and an editorial system gave the playbook a scalable digital home.

(Execution)

The execution

A clear information architecture, reusable page patterns, and an editorial system gave the playbook a scalable digital home.

(Execution)

The execution

A clear information architecture, reusable page patterns, and an editorial system gave the playbook a scalable digital home.

(03)

(Media)

A sequence of project moments.

(03)

(Media)

(04)

(Outcomes)

What the work made possible.

(04)

(Outcomes)

6

Illustrative content hubs

A sample organisational model for grouping essential guidance, playbooks, templates, and supporting resources.

6

Illustrative content hubs

A sample organisational model for grouping essential guidance, playbooks, templates, and supporting resources.

6

Illustrative content hubs

A sample organisational model for grouping essential guidance, playbooks, templates, and supporting resources.

1

Shared reference point

A single internal destination designed to reduce fragmentation across everyday information needs.

1

Shared reference point

A single internal destination designed to reduce fragmentation across everyday information needs.

1

Shared reference point

A single internal destination designed to reduce fragmentation across everyday information needs.

Need to make internal complexity useful?

Let’s design a system that gives your people more clarity, more confidence, and less time spent searching.

Start a Project

(05)

(Portfolio)

Small Team. Massive Impact.

(05)

(Portfolio)

(01)

Thryve 360° Store Experience

UI/UX | Web Development | Concept

Thryve 360° Store Experience

UI/UX | Web Development | Concept

(02)

Future Health Initiative

UI/UX | Development

Future Health Initiative

UI/UX | Development