Future Health

Comptoire 102

E-Commerce | UI/UX | Development

A considered e-commerce destination for one of the city’s leading concept stores, pairing lifestyle-led discovery with a clean, adaptable shopping experience.

© 2024

(01)

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Small Team. Massive Impact.

(01)

(Read More)

A digital concept store with the same sense of discovery as the physical space.

(Opportunity)

A concept store succeeds because of curation, atmosphere, and surprise. The challenge was to preserve that feeling online while keeping the shopping journey direct and useful.

(Creative Direction)

We introduced an editorial retail language that gives imagery room to create desire, then supports the visitor with calm navigation and clear product pathways.

(Build)

Curated discovery, made shoppable.

Curated discovery, made shoppable.

The experience brought together flexible collections, lifestyle stories, and responsive commerce patterns so the brand can evolve its digital shelves with the same care as its physical ones.

The experience brought together flexible collections, lifestyle stories, and responsive commerce patterns so the brand can evolve its digital shelves with the same care as its physical ones.

(Outcome)

(Outcome)

A versatile e-commerce environment designed to turn the brand’s curatorial point of view into an everyday digital shopping advantage.

A versatile e-commerce environment designed to turn the brand’s curatorial point of view into an everyday digital shopping advantage.

(02)

(Process)

Creative decisions, made visible.

(02)

(Process)

Behind the work

Behind the work

A closer look at the thinking, constraints, and craft that shaped the final experience.
A closer look at the thinking, constraints, and craft that shaped the final experience.

(Challenge)

The challenge

Recreate the sense of a curated concept store online without letting the shopping experience become slow, dense, or over-designed.

(Challenge)

The challenge

Recreate the sense of a curated concept store online without letting the shopping experience become slow, dense, or over-designed.

(Challenge)

The challenge

Recreate the sense of a curated concept store online without letting the shopping experience become slow, dense, or over-designed.

(Concept)

The concept

Use editorial imagery and generous space to create desire, then make product discovery feel calm, clear, and easy to follow.

(Concept)

The concept

Use editorial imagery and generous space to create desire, then make product discovery feel calm, clear, and easy to follow.

(Concept)

The concept

Use editorial imagery and generous space to create desire, then make product discovery feel calm, clear, and easy to follow.

(Execution)

The execution

A modular commerce system brought together collections, lifestyle content, and product journeys in a format built to evolve with the store.

(Execution)

The execution

A modular commerce system brought together collections, lifestyle content, and product journeys in a format built to evolve with the store.

(Execution)

The execution

A modular commerce system brought together collections, lifestyle content, and product journeys in a format built to evolve with the store.

(03)

(Media)

A sequence of project moments.

(03)

(Media)

(04)

(Outcomes)

What the work made possible.

(04)

(Outcomes)

2

Illustrative discovery paths

A sample navigation approach that supports both collection-led browsing and direct shopping intent.

2

Illustrative discovery paths

A sample navigation approach that supports both collection-led browsing and direct shopping intent.

2

Illustrative discovery paths

A sample navigation approach that supports both collection-led browsing and direct shopping intent.

1

Flexible retail canvas

A responsive framework for rotating collections, editorial moments, and product categories over time.

1

Flexible retail canvas

A responsive framework for rotating collections, editorial moments, and product categories over time.

1

Flexible retail canvas

A responsive framework for rotating collections, editorial moments, and product categories over time.

Want your online store to feel as considered as your physical one?

We bring editorial taste and e-commerce clarity together in experiences people want to keep exploring.

We bring editorial taste and e-commerce clarity together in experiences people want to keep exploring.

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(Portfolio)

Small Team. Massive Impact.

(05)

(Portfolio)