KIA Tasman Landing Page

UI/UX

A high-energy digital premiere for the KIA Tasman, balancing rugged utility with refined automotive storytelling to build anticipation around a new model launch.

(01)

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Small Team. Massive Impact.

(01)

(Read More)

A launch experience with enough attitude to match the vehicle behind it.

(Opportunity)

A new vehicle introduction needs to create emotion before visitors reach the specification sheet. We needed to communicate the Tasman’s capability while giving the launch an unmistakably modern edge.

(Creative Direction)

The experience paired bold automotive imagery with crisp interaction cues and a pace that moves between impact, detail, and discovery.

(Delivery)

Momentum from first scroll.

A responsive landing framework helped bring key model stories, feature highlights, and launch moments together in a single focused journey.

(Outcome)

A distinctive digital launch surface designed to build interest, sharpen perception, and make a new model feel immediately memorable.

(02)

(Process)

Creative decisions, made visible.

(02)

(Process)

Behind the work

A closer look at the thinking, constraints, and craft that shaped the final experience.

(Challenge)

The challenge

Introduce a new vehicle in a way that feels as capable and considered as the product itself.

(Challenge)

The challenge

Introduce a new vehicle in a way that feels as capable and considered as the product itself.

(Challenge)

The challenge

Introduce a new vehicle in a way that feels as capable and considered as the product itself.

(Concept)

The concept

Use bold visual rhythm and tightly edited storytelling to turn product detail into a sense of momentum.

(Concept)

The concept

Use bold visual rhythm and tightly edited storytelling to turn product detail into a sense of momentum.

(Concept)

The concept

Use bold visual rhythm and tightly edited storytelling to turn product detail into a sense of momentum.

(Execution)

The execution

A mobile-aware landing experience organised high-impact media, product messaging, and launch calls to action into a focused narrative.

(Execution)

The execution

A mobile-aware landing experience organised high-impact media, product messaging, and launch calls to action into a focused narrative.

(Execution)

The execution

A mobile-aware landing experience organised high-impact media, product messaging, and launch calls to action into a focused narrative.

(03)

(Media)

A sequence of project moments.

(03)

(Media)

(04)

(Outcomes)

What the work made possible.

(04)

(Outcomes)

3

Illustrative story chapters

A sample launch sequence that moves from first impression to key features and a clear next action.

3

Illustrative story chapters

A sample launch sequence that moves from first impression to key features and a clear next action.

3

Illustrative story chapters

A sample launch sequence that moves from first impression to key features and a clear next action.

1

Focused model narrative

A dedicated digital destination that gives the Tasman’s personality and positioning room to land.

1

Focused model narrative

A dedicated digital destination that gives the Tasman’s personality and positioning room to land.

1

Focused model narrative

A dedicated digital destination that gives the Tasman’s personality and positioning room to land.

Launching something that deserves attention?

We create launch experiences that turn product stories into memorable first impressions.

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(05)

(Portfolio)

Small Team. Massive Impact.

(05)

(Portfolio)

(01)

Thryve 360° Store Experience

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Thryve 360° Store Experience

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(02)

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Future Health Initiative

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