Wild & The Moon

E-Commerce | UI/UX | Development

A fresh digital destination for Wild & The Moon, bringing sustainable food, everyday wellbeing, and a clear online ordering experience together for the urban community.

(01)

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Small Team. Massive Impact.

(01)

(Read More)

A healthier way to discover, choose, and return to the food that fits your day.

(Opportunity)

The brand’s promise is simple: make healthier choices feel more available in the pace of city life. The digital experience needed to make that promise easy to understand and act on.

(Creative Direction)

We focused on freshness and ease, using an approachable visual system that keeps the food, values, and everyday choices at the centre of the journey.

(Build)

Designed for the rhythm of everyday wellbeing.

Responsive e-commerce patterns helped connect menus, product stories, and ordering paths in a clean, practical experience.

(Outcome)

A digital platform concept that makes the brand’s healthier-living mission easier to discover, revisit, and make part of an everyday routine.

(02)

(Process)

Creative decisions, made visible.

(02)

(Process)

Behind the work

A closer look at the thinking, constraints, and craft that shaped the final experience.

(Challenge)

The challenge

Make sustainable, health-led food choices feel convenient and appealing for people navigating busy urban routines.

(Challenge)

The challenge

Make sustainable, health-led food choices feel convenient and appealing for people navigating busy urban routines.

(Challenge)

The challenge

Make sustainable, health-led food choices feel convenient and appealing for people navigating busy urban routines.

(Concept)

The concept

Pair a fresh, optimistic visual world with simple decision paths so visitors can understand the offer and move toward an order with ease.

(Concept)

The concept

Pair a fresh, optimistic visual world with simple decision paths so visitors can understand the offer and move toward an order with ease.

(Concept)

The concept

Pair a fresh, optimistic visual world with simple decision paths so visitors can understand the offer and move toward an order with ease.

(Execution)

The execution

A responsive commerce foundation organised food categories, brand values, and ordering prompts into a focused daily-use experience.

(Execution)

The execution

A responsive commerce foundation organised food categories, brand values, and ordering prompts into a focused daily-use experience.

(Execution)

The execution

A responsive commerce foundation organised food categories, brand values, and ordering prompts into a focused daily-use experience.

(03)

(Media)

A sequence of project moments.

(03)

(Media)

(04)

(Outcomes)

What the work made possible.

(04)

(Outcomes)

3

Illustrative decision moments

A sample journey that connects brand values, menu discovery, and ordering actions without adding unnecessary steps.

3

Illustrative decision moments

A sample journey that connects brand values, menu discovery, and ordering actions without adding unnecessary steps.

3

Illustrative decision moments

A sample journey that connects brand values, menu discovery, and ordering actions without adding unnecessary steps.

1

Everyday ordering flow

A clear digital pathway designed to make return visits and repeat choices feel effortless.

1

Everyday ordering flow

A clear digital pathway designed to make return visits and repeat choices feel effortless.

1

Everyday ordering flow

A clear digital pathway designed to make return visits and repeat choices feel effortless.

Building a better everyday brand experience?

Let’s create a digital journey that makes your values easier to feel, understand, and choose.

Start a Project

(05)

(Portfolio)

Small Team. Massive Impact.

(05)

(Portfolio)

(01)

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